Connecting Audiences Through Tailored Social Media Strategies
I oversee the management of several social media accounts for Continuing Education at the University of Utah, spanning LinkedIn, Threads, Instagram, and Facebook. With a talented team of two social media coordinators leading the day-to-day work under my guidance, we ensure that each account reflects the unique voice and identity of the program it represents. From professional engagement on LinkedIn to vibrant storytelling on Instagram, we tailor our approach to connect with each program’s specific audience.
Under my direction, our team crafts content that balances creativity with strategy, leveraging the strengths of each platform to inform, engage, and inspire action. Whether it’s showcasing new course offerings, sharing success stories, or promoting events, our efforts amplify program visibility and foster meaningful connections. This collaborative approach not only drives engagement but also builds lasting trust and loyalty with our diverse audiences.