350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth.
“The hardest challenge of tackling global climate change is conveying the massive threat that the scientists recognize to the rest of us, going about our daily lives. Project 350 begins to make the crisis concrete.” -Paul Loeb, Author & Activist
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